Marketing-trick determinism

The tendency among the Millenials to base their purchasing decisions specifically and almost exclusively on how good they perceive the advertising, promotion and other marketing mechanisms for the product in question to be.

"I bought this Nike shoes because of the real cool viral they deployed the other day on YouTube"

"Oh no, I don't drink Coke; it's just impossible to log into their website to exchange the codes under the caps for iTunes songs"